HANNAH NIEVES BRANDED VIDEO
Meet Hannah Nieves! Hannah is a first-class marketing, PR & design icon.
Hannah contacted us looking for a branded video for her new website she was planning to launch soon. After the initial phone call, we created a mood board*, film script, shot list and eventually a solid shooting schedule. Communication is the key throughout the video creation process, ensuring we know what the client wants and that the idea doesn’t get lost somewhere in the process. Hannah is a powerful young marketing professional, who has decided to use her decade-long marketing expertise to build her own luxury marketing consultant brand. She’s an authority in her field, and the goal of this branded video was to get that message across to her new potential clients, as well as help her current clients get to know her on a more personal level. Since Hannah’s business is built around her and her abundant experience, it is extremely helpful for the clients to be able to get to know her.
Hannah chose the location for her shoot herself: Blank Studios, located in the fashionable SoHo neighborhood downtown Manhattan. On the day of the shoot, our River Story Media crew arrived just before 10 am. Hannah has been in the studio for a while at this point already - enjoying a photoshoot with super talented Nicole from NKB Photo. Hannah and Nicole were just taking a few last photographs when our team arrived. While the ladies were finishing up, we set up the lighting and the equipment. Once Hannah was ready, we started shooting the b-roll. The shot list consisted of ideas such as: Hannah working on her laptop, Hannah talking to a client during an in-person meeting (we used the lovely Nicole as the client), Hannah walking down some of the picturesque cobblestoned streets of SoHo, or Hannah hailing the classic yellow NYC taxi cab. These shots would be later used to help tell the story of what the Hannah Nieves brand is all about. While some of our clients tend to be shy in front of a camera, Hannah is a natural and the filming couldn’t go any smoother!
Later in the afternoon, we set up to film the interview. We had a colorful list of questions ready at hand; these were co-created with Hannah beforehand, so she could make sure her glowing personality and brand message got across in the video. Hannah went over these questions multiple times herself, and knew exactly what she wanted to say during the interview. This made the whole interview a much smoother and faster process. This practice also helped Hannah feel prepared and confident.
After the shoot, our team worked on the edit that would eventually be used for Hannah’s brand new website. We created the final edit, and after a few small edits by Hannah, the video was finally ready. Hannah couldn’t be happier with the final video! Hannah is an ideal client and nothing could have gone smoother throughout the whole process. She is an expert in what she does, and we must say it was an easy and very enjoyable job capturing Hannah’s personality and the exciting business she has built.