DEAR DOCTOR TV | HUDSON VALLEY CORPORATE SHOOT
The Hudson Valley based company Dear Doctor TV, with two locations in Fishkill and Hopewell Junction, New York contacted us to produce some new video content. Dear Doctor TV website focuses on creating medical videos for professionals in their field. This particular video series highlights at-home exercises that would be typically recommended by a chiropractor during an in-person visit. Because of the pandemic, many patients are afraid or unable to visit their chiropractor who would typically recommend these stretching or strengthening exercises. These instructional videos are to replace that valuable advice. The chiropractor will simply recommend particular videos for each individual patient based on their needs.
The goal was to shoot thirty 1 - 2 minute videos in two days. Dear Doctor TV team would handle the edit, while our River Story Media team would be in charge of the video production and cinematography.
We did a location scout of the Dear Doctor TV film studio beforehand. Doing the location scout prior to the shoot helps us to get a better understanding of where the lights and cameras could be positioned. During the visit to the studio, we also went over the shooting schedule with the client. It helped both sides to have a better picture of how the shoot day would pan out, plus it saves a considerable amount of time for the shoot.
On the day of the shoot, we got to the location early to give ourselves plenty of time to set up all of our equipment. All of the videos would essentially use the same lighting, so we only had to set it up at the beginning of the first day. The studio was decorated to look as a ‘living room’ space with false walls and windows, which allowed us to place lights just outside the perimeter of the room.
We shot for two days, capturing different camera angles depending on the particular exercise. If the model was lying on the floor or standing up, we would position the camera accordingly to get the best possible angle.
Camera Operator - Deanna Newman
The 2020 pandemic has brought many difficulties for all of us, but occasionally it created an opportunity, or maybe a new way how things can be accomplished. Perhaps these short instructional videos could become a new way how a chiropractor, or any doctor, could communicate health advice to their clients. We were excited to work on this project and Dear Doctor TV were very happy with the footage we produced together!
This corporate video series was handled in regulation with the Covid-19 set guidelines.
